Have you developed marketing personas for your customers and prospects? With the multitude of digital marketing options including social media, blogging and email lead generation plans, tailoring your content to make it more relevant to buyers will most likely improve your results. Marketing personas are a great way to get started.
As a small to mid-sized business marketer, no doubt you’re wearing multiple hats and may be short on resources. Follow these steps to start using customer personas to improve your digital marketing results: