7 B2B LEAD GENERATION LESSONS - FROM MY PUPPY

Did you say car ride? Nothing like hanging my head out the window as my ears flop in the wind.

Translation: Customers and prospects love to be taken on an interesting journey. Sharpen your storytelling skills to share customer successes.

If you feed me crap, I’ll most likely be suspicious of what your feeding me the next time around.

Translation: If I sign up for your email list, and you send me content that isn’t interesting or relevant, I may not open your future emails. Keep it up and I may unsubscribe all together!

How ‘bout a belly rub? Ah, that feels so good.

Translation: Even business prospects like to receive a compliment now and then. Keep it positive and praise those in the industry when they deserve it.

You don’t look familiar.

Translation: No SPAM please! If I didn’t ask for your content, chances are I’m not interested.

If you ask me to do a trick and provide a treat, I’m probably all in.

Translation: Remember to have a clear and concise call to action – and it doesn’t hurt to throw in a special offer to get your prospects to respond.

Did you just call my name? I respond to that.  

Translation: Take the extra time to personalize all outgoing email and test it before sending.

Uh, is that a cat video? I prefer the Puppy Bowl!

Visuals matter. Be sure to use relevant photos, infographics and videos to that resonate with your audience. 

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